How Can we Market Jesus More Accurately?

I have been reading this book called Messy: God Likes It That Way by AJ Swoboda, and let me tell you, I'm a believer already and this book is teaching me more then ever before. Right now I am reading the Messy Church chapter (chapter 2) and it talks about how people flee the church. That a gold Cross fits around our neck but wooden cross took the whole body of Christ, it required strength, blood, and a painful death. It talks about how that could be a reason people flee Christianity and the church. Or maybe because they DIDN'T hear how painful and hard Christianity is, that this hard and bloody religion isn't what they signed up for. They were promised a pain-free, cross-less religion that makes everything better. But then it ends that section of the chapter asking a question i had never thought hard about. How do we Christians market Christianity to others? How can we market Jesus' way more accurately?

             It first talking about circumcision. How it is what God required. But then it talks about a second option, that we need to speak more honestly about the difficulties of following Jesus to the outsiders. AJ explains a story on how he went to a church service and the Pastor tells everyone to close their eyes and pray. Then asked for people who wanted to accept Jesus into their hearts to raise their hand and pray the prayer he was saying. After the prayer the Pastor told them that they had just entered into a better, more blessed life. That everything will soon improve in their life. They also could pick up new believer packets out front.
             "The thing that sticks out to me," he writes," is how Jesus never did the whole raise-your-hand thing for his disciples. Jesus never told people to close thier eyes. He tried to open them. Jesus helped people see....Also, Jesus never gave them a new believer's packet. He did the opposite. Jesus gave them the Holy Spirit....there is a difference between Jesus and the message we sell today. What did Jesus sell?"
          

        I love how he gowes on to explain that Jesus doesn't sell life, infact he sell's death. I was always told that in order to see the sun rise in the morning, you have to see the sun set at night. Which means you have to die in christianity, and then you are risen again in new life with God. It also seems like when we tell those new believers welcome, we also tell them that everything does get better. But anyone who has been a Christian for a long time knows that it doesn't get better it gets worse. AJ says that when we have a new believer want to except Jesus into their heart we should look at them with compassion and then with all our strength punch them straight in the face. Then we reply with, "Welcome to the kingdom of pain. This thing sucks. Hope you're ready." But he's right. Following Jesus all the way is hard and you face alot of hardships. But the bruise on the face is the mark of discipleship, the pain, the gore, the strain and the toil. He ends the powerful message saying, "Jesus' church is a support group for those learning to live with the bruise."